In 1979, Effy Hematian founded a family-run company in New York City that has become one of the industry’s most respected sources for exquisite fine jewelry. As a professionally trained engineer, his passion for superb design and craftsmanship shine in everything Effy makes.
In particular, Effy is renowned for the Signature Collection, defined by its glamorous panther motif. The powerful creature has been Mr. Hematian’s lifelong muse, inspiring him to create bold, fearless pieces for the woman who likes to make a style statement. In these and other Effy designs, a love of color and light is expressed with vibrant gemstones and brilliant diamonds set in 14 karat white, yellow and rose gold.
For jewelry lovers around the world, Effy is the go-to source for gifts that make life’s most important moments even more beautiful. Birthdays, anniversaries, weddings, vacations – Effy lets you commemorate them with extraordinary jewelry that will be treasured always. As Mr. Hematian says, “Everything we do at Effy begins with family and the moments we celebrate together with loved ones.”
From exquisite diamonds to colored gemstones, in pieces ranging from value-priced mementos to stunning heirloom-quality designs, there is something for every style and budget at Effy. The brand offers duty-free and direct-from-the-manufacturer pricing, as well as a certificate of authenticity and limited lifetime warranty with every purchase. Effy proudly handcrafts its jewelry in New York City, and its customer service is U.S. based, as well. Effy looks forward to welcoming you at their downtown waterfront and Puerta Maya locations in Cozumel.